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1. What do you consider the largest Risk for your company?

2. What are the Risk Mitigation Strategies you apply?



This event is open for all professionals interested or currently working in Starups in Hanoi, or supply chai professionals in Hanoi, or who are interested in looking for business collaboration for U.S. market through meeting with a delegation of Baylor University (U.S.), Executive Master Program.



Ferguson Global is seeking a Sourcing / Business Development Manager to assist in our Southeast Asia sourcing expansion. This position will report directly to our Regional Manager based in Taiwan and work closely with our staff at Ferguson Enterprises, LLC headquarters in Newport News, VA, USA.


The Project Manager (PMO) is a highly visible role that is responsible for driving the transformation activities for Singapore Replenishment Center (SRC) and 3rd party service providers’ warehouses migration from current location to a new location. This leader will lead cross-functional internal and external resources and has overall accountability of the execution and performance of projects and transformation initiatives.


Manage DC daily operation activities at warehouse facility. To ensure strict execution of the SOP and meet KPIs.


Fri - 14/9/2012 @ 07:30


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Day 3   |   October 3rd, 2012  |    RETAIL. DISTRIBUTION                     

Registration & Coffee

Opening Remarks

Shazyll Zahiran, Malaysian Consulate General


Session 1 
Vietnam Retail Landscape

Vietnam Retail Property Market Updates

Marc Townsend, CBRE Vietnam


The Reality of Retailing & Luxury Brands in Vietnam

Ralf Matthaes, TNS

Vietnam Retail Overview & Updates

Amy Wu, A-Strategies Consulting Limited

Morning Tea Break
Panel Discussion

Vietnam retail - Wholesale -  Distribution: reviews, Best Practices, lessons, trends

Ante Franecevic, Metro Cash & Carry

Michelle Han,  Sportsvision International

SECK Yee Chung, Baker & McKenzie

Dao Nghiem, ACFC

Adam Balarin, Unilever

Buffet Lunch

Session 2

A Proposal for Supply Chain Human Resources in Vietnam


Chris Cattoc, Metro Cash & Carry


Opportunities for the PPP in Distribution in Vietnam

Scott B. Jazynka, USAID/Vietnam Competitiveness Initiative

Afternoon Tea Break 

Session 3

We are in this together: A Customer view on different stages of the relationship with a Service Provider


Filip Jankovich, Metro Cash & Carry


Gaining competitive advantage from more productive distribution and improved customer service


Martyn Isbell, Dematic S.E.A.


Key elements to successful outsourcing of logistics

Brian Warry, Toll Global Logistics

Panel Discussion

Logistics Support to retail-Wholesale-Distribution: Best  Practice, lessons, reviews, trends

Jan Willem Winkelhuijzen, DHL Supply Chain

Olivier Billieux, Hellmann Worldwide Logistics

Thorsten Kipp, DB Schenker

Benoit Brule, Geodis Wilson

Closing Remarks
SPEAKERS AND TOPICS                                                                                       
Opening Remarks 
Shazyll Zahiran, Malaysian Consulate General

Retail Property Updates
Marc Townsend, Managing Director, CBRE Vietnam
Marc Townsend is the Managing Director of CB Richard Ellis (Vietnam) Co, Ltd. He is responsible for servicing the property requirements of multi-national corporations in Vietnam and the implementation of property management systems into new and existing developments, including presentations to new clients. Mr. Townsend is an active speaker on Vietnam’s real estate market including investment and development throughout Southeast Asia. Mr. Townsend’s professional experience includes property sales & marketing, investment consultancy, and development consultancy. He is a well rounded property professional who has worked with major properties throughout Southeast Asia. In 1988, Mr. Townsend began his career in Asia at Vigers (HK) Limited where he specialized in Investment sales. He joined CB Richard Ellis in 1995 by opening their office in Manila. After working for a developer and large serviced office provider, Mr. Townsend opened CB Richard Ellis (Vietnam) Co., Ltd., in January 2003.

The Reality of Retailing & Luxury Brands in Vietnam
For years, pundits have predicted the fast growth and development of Modern trade and luxury brands in Vietnam. Yet TNS data reveals a very different storey. Come and join the Vietnam Supply Chain event and gain insight from TNS Regional Managing Director, Ralf Matthaes, on the new realities of retailing and luxury brands in Vietnam, and how this may impact your business.
Ralf Matthaes, Regional Managing Director, TNS
Ralf holds a double honours degree from Wilfred Laurier University, in Waterloo, Canada. Prior to coming to Vietnam in 1994, Ralf served as a policy analyst for the Provincial Minister of Finance for Ontario, Canada. In 1996, Ralf established TNS Vietnam, as a part of the TNS Global Group. His responsibilities not only cover the 16 offices of TNS nation-wide, but also includes Cambodia, Laos and Myanmar. TNS is Vietnam’s leading market research company with over 400 staff and three divisions: Custom, Media, Worldpanel. In 2006, Ralf won the TNS Global People Development Award for both Asia Pacific and Globally for his innovative “Spreading the D.I.R.T” initiative for Vietnam. Ralf is also an International business trainer , is a certified Market Research Trainer (British Market Research Society) and is a Board Member of Operation Smile Vietnam and CanCham. Ralf set up TNS Consult in 2008, and is a leading advisor for multiple sectors across Vietnam from Brand development, corporate restructuring, Construction, project feasibility and Vietnam’s macro economic and political and legal environment. In 2011, Ralf was promoted to regional managing director for; Cambodia, Laos, Myanmar & Vietnam.

PANEL DISCUSSION: Vietnam Retail - Wholesale - Distribution: Reviews, Best Practices, Lessons, Trends
Despite the economic downturn, the retail sector maintained its momentum and still shows considerable growth rates. However, consumer have adapted their purchasing behavior to the economic reality and retail companies had to respond to it. Next to that, in the recent 12 month the market has seen a large number of retail and channel innovations and also the market entry of some reputated international chains. In this context, the multi-national panel will discuss how the recent market development can be assessed and what future projection seems realistic. The emerging E-Commerce sector will be scrutinized and the retail experts will also share their experience what are the key success factor for retailing in Vietnam.
Yee Chung SECK, Partner, Baker & McKenzie (Vietnam)
Mr. Seck is a graduate of the Law School of the National University of Singapore and was admitted to practice law in Singapore in 1997. He was based in Myanmar and Vietnam with a Singapore law firm prior to joining Baker & McKenzie in Ho Chi Minh City in 1999. He is currently Partner of Baker & McKenzie Vietnam. Mr. Seck leads the M&A, TMT, pharmaceutical and healthcare practices in Vietnam. Mr. Seck has dealt with a wide range of investment projects and major M&A deals, and advised and assisted on corporate, commercial and regulatory compliance matters, including foreign direct investment, licensing, market access under WTO, disclosures, registrations, competition and anti-corruption compliance, labeling, promotions and advertising, over a diverse range of industries, from cosmetics, pharmaceuticals, and food & beverage, to, manufacturing, property, IT, telecommunications, and aviation. He was recognized as Leading Lawyer in Banking and Project Finance, M&A by IFLR in 2011, 2012; Leading Lawyer in TMT & Corporate, M&A by Chamber Global and Chamber Asia in 2010.
Michelle Han, Country Manager, Sportsvision International Pte Ltd - Vietnam
Michelle Han is the brand manager for Puma Vietnam. She has been in the business of distribution and retailing operation in Vietnam for more than 10 years. Her experience is extensive across retail management, store development, retail marketing and conducting retail training. She was also involved with the pioneer stage of franchise store development. Living in Vietnam for more than 15 years, she has seen the market transforming from primitive retail environment to today’s more international alike style. Previous to distribution and retailing, she was in banking industry for few years in Vietnam and she completed the MBA study from RMIT Vietnam in 2010.
Ante Franicevic, CFO, Metro Cash & Carry Vietnam
Ante holds Master Degree in Economics. He has been in charge of various important positions Managing Consultant in Capgemini Germany, Head of Operational Controlling, Wal-Mart Germany, Head of Controlling, Metro Cash & Carry Japan, CFO Gourmedis China Trading, Ltd., Head of Regional Controlling, Metro Cash & Carry Asia. Currently, he is CFO (including Supply Chain Management) of Metro Cash and Carry Vietnam.
Adam Balarin, Unilever Vietnam, VP Supply Chain
Dao Nghiem, ACFC

Opportunities for PPP in the Supply Chain
In addition to discussing well known PPP opportunities in the transportation sector, such as roads, rail, ports and airports, opportunities for PPPs also exist in other supply chain related areas that could be considered a public infrastructure or service. Such areas could include inland or dry ports, warehouses, cold storage, irrigation, wholesale and retail markets, supply chain management in general to only name a few. As with all PPP's, although the responsibility for providing the infrastructure or service remains with the public sector, by entering into a PPP the government is often able to free-up already limited capital resources, improve efficiency, and better manage project risk and accountability.
Scott B. Jazynka, Project Director/Senior Infrastructure Financial Advisor, USAID/Vietnam Competitiveness Initiative implemented by DAI
Mr. Jazynka is currently the Project Director of the USAID funded Vietnam Competitiveness Initiative which among other components includes advising the Government of Vietnam on developing a Public Private Partnership program. Prior to that Mr. Jazynka had over 30 years experience in project and corporate finance, banking, fund management, public private partnerships (PPP), privatization and capital markets in developed and developing countries. Over the past 20 years, Mr. Jazynka has focused specifically on PPPs. He has advised both the public (central and local governments) and private (investors and operators) clients in a variety infrastructure sectors from solid waste management and water/wastewater to transportation, energy and information and communications technology. On the investor side, Mr. Jazynka’s experience includes advising international debt and equity investors, such as the European Investment Bank and the Southern African Enterprise Development Fund on investment opportunities in infrastructure, industrial and service projects in developing countries. Mr. Jazynka, through international and local investment banks, such as HSBC / Equator Bank, Ned Bank and Caixa Geral de Depósitos and Banco Comercial e de Investimentos, has advised firms and projects in Asia, Africa, Europe and North America in raising debt and equity funds. These investments have been in privately and publicly held firms and infrastructure projects, such as water, energy, telecommunication, toll roads/bridges, airports, ports, and social services. Mr. Jazynka’s experience also includes advising and working with regulatory agencies in the financial and public utility sectors. He began his career as a financial analyst at the Securities and Exchange Commission in the United States. Mr. Jazynka also served as Chief Financial Officer of the energy, water and wastewater company of the Commonwealth Utilities Corporation (CUC) in the Commonwealth of the Northern Marianas. He was also a consultant to the South African National Treasury and several other government entities in creating Public-Private Partnership units and offices. His regulatory consulting work included advising several utility commissions in determining revenue requirements and recommending utility rate structures. More recently, Mr. Jazynka advised the government of Kosovo on establishing a PPP Unit and in developing and implementing a variety of central and municipal PPP projects. In addition to a Masters of Business Administration (MBA) in Finance and Investment and a Bachelors of Business Administration (BBA) in International Business from George Washington University in Washington, D.C., Mr. Jazynka is also a Certified Public Accountant (CPA) in the State of Virginia, USA.

We are in this together: A Customer view on different stages of the relationship with a Service Provider
Filip Jankovic, Head of Supply Chain Management, Metro Cash & Carry
Filip has over 15 years of highly diversified, international SMC experience. Originally from Serbia and educated in Germany, he commenced his career in Central and Eastern Europe with an international Logistics Service Provider, where he started as country manager and gradually advanced to regional management positions. Following his shift to retail, Filip spearheaded the international rollout and implementation of wide-ranging SCM principles for a DIY retailer. Before assuming his current role as Head of Supply Chain Metro Cash & Carry Vietnam in late 2011, he gained experience in a number of different retail/wholesale sectors managing their Logistics and Supply Chain operations across multiple European countries. Today, Filip leads a young and diverse team focusing on structural changes to create an integrated relationship model with Suppliers and Service providers with the mission to improve the end-to-end supply chain performance and to meet the needs of Metro’s national operations. Filip is married and has two sons.

Gaining competitive advantage from more productive distribution and improved customer service
The cost of processing a customer’s order from its receipt to its delivery can consume up to a third of the product’s final cost. The activities and speed at which this process takes place impacts its cost and the customer’s experience. What customer is happy if the wrong product is delivered, or it is damaged, or it is late? And what supplier is happy with high costs, a dissatisfied customer, and the cost of handling returned goods? Better order fulfillment is a real win-win because the supplier achieves a competitive advantage through lower costs, and the customer receives better service. The logistics of distribution is one of the few remaining opportunities for a supplier to achieve big gains in productivity, and this session will review some of the technologies and techniques that are already delivering these advantages globally.
Martyn Isbell, Vice President, Asia Pacific Logistic Systems, Dematic S.E.A. Pte Ltd
Martyn Isbell is currently the Vice President for Business Development for Dematic across South East Asia and India. In his 39-year career in the materials handling industry Martyn has travelled and worked in over 70 countries. Martyn Isbell entered the materials handling industry in 1973 in London and worked on projects in Scandinavia, Northern Europe, Africa and the Middle East. Martyn relocated to Australia in 1984 and soon afterwards was appointed Dexion's Asia Pacific Sales and Marketing Director. He was instrumental in developing Dexion's existing South East Asia business in Malaysia and in locally establishing licensed production of high density mobile storage products of a market leading USA manufacturer. More recently, Martyn negotiated the acquisition of a steel product manufacturing company in Shanghai and also a distribution partnering agreement in India. In the late 1990's Martyn initiated Dexion's acquisition of a niche systems' software business and became the inaugural Managing Director of Dexion Integrated Systems Pty Limited, a new company that went on to design and install the-then world's largest single installation of Pick-to-Light equipment (23,000 LED pick displays). He has qualifications in Civil Engineering, Finance and Marketing and lives in Sydney, Australia, with his wife of over 30 years with whom he has two adult children.

Key elements to successful outsourcing of logistics
The presentation will touch on all the key elements of a successful outsourcing journey from initial solutions development through commercial negotiations, implementation, operational performance measurement and continuous improvement. Each of the key areas will be discussed and my experience shared on what activities and behaviours are key to ensuring a “win – win” outcome when outsourcing logistics services to 3PL providers.
Brian Warry, Regional Director, South & South East Asia, Toll Global Logistics
Brian has over 25 years’ experience as a business leader within the Logistics industry. He has held roles within the Third Party Logistics, Retailing and Manufacturing sectors across the Asia Pacific area. Prior to commencing with Toll Global Logistics in 2007 as Regional Director – South & South East Asia Brian was Vice President Domestic Transport for DHL – Exel Supply Chain based in Singapore where he was responsible for the growth & performance of the Domestic Transport product across Asia Pacific region. Prior to that role Brian was National Distribution Manager for Woolworths Australia Limited based in Sydney where he was a key member of the supply chain team that undertook a complex and far reaching re-engineering of the retailers supply chain. Brian started his career at Mayne Nickless Limited spending 16 years in various roles including 6 years based in Asia where he played a major role in the company establishing its Asian business. During his career at Mayne Nickless Brian was seconded to Simplot Australia where he was involved in a 2 year consultancy and business change program for one of Australia’s largest food manufacturers. This gave him valuable hands on manufacturing experience. Brian has highly developed technical skills in transport and distribution modeling gained whilst developing and implementing both network modeling software and implementing transport management systems. Brian has also designed and implemented over 20 large scale distribution centers across the Asia Pacific region mainly for retail and fast moving consumer goods companies, many with automation. Brian is married to his wife Linda and has two young children Xavier & Christian. Apart from spending time with his family Brian enjoys Travel, Cooking, Rugby & Cricket.

Vietnam Retail Overview & Updates
- Retail landscape/background
- Legal requirements for retail and chains
- Issues surrounding the industry, eg, site selection and rental, logistics and category management, human resources management
- Things to consider when coming to VN to set up retail 
Amy Wu, A-Strategies Consulting Limited
A business builder with over 13 years of experience in business planning and analysis, financial systems and controls for FMCG companies and a retail professional with 4 years understanding of market expansion strategy, brand development,managing and operating chain stores. With a thorough understanding of the environments in China, Hong Kong, Vietnam, Indonesia and United States and a specialization in managing start-up and newly acquired companies as well as integration and process improvement especially in developing countries. Major strengths include: Strategic planning, Sound knowledge in developing financial and operational controls in a start up environment; with experiences in both new business development and post-acquisition business integration, Familiarity with financial & performance management analytic applications and concepts, Practical set up and implementation of nationwide sales operations for FMCG companies, Hands on knowledge in start up of retail chain and specializes in site selection, category management and store operations. Prior to starting up her consultancy practice, she has spent many years in Vietnam as Managing Director of a large international retail chain. She has a thorough understanding of the business environments in China, Hong Kong, Vietnam, Indonesia and United States. In addition to a specializationin managing start-up companies and newly acquired companies as well as integration and process improvement especially in developing countries. In addition, she has vast experiences in both new business development – including the start-up retail chain, site selection, category management and store operations – as well as post acquisition business integration and joint venture management for retail operations. 

PANEL DISCUSSION: Logistics Support to Retail - Wholesale - Distribution: Best Practice, Lessios, Reviews, Trends
Over the past 5 years, most large companies has outsourced their logistics to 3PL. Particularly the retail companies are seeking for better logistical solutions to deal with the complex set of inbound and outbound flows. The panel will take a comprehensive look into the entire chain from the FMCG Manufacturer to the delivery to the shop and will cover the key trends of outsourcing the success factors of a stable and mutually beneficial partnerships and also touch on the current situation of the smaller suppliers and how best they can enhance their capabilities to be a successful supplier to the large Retail companies. A particular focus will be given to the transportation sector and how 3PL and FMCG clients can best deal with the current infrastructure and transportation supply. Finally also come technical innovation will be covered and suitable entry strategies into a more industrialised material handling as well as what packaging solutions could benefit the entire logistical chain.
Jan Willem Winkelhuijzen, Country Manager, DHL Supply Chain
Jan Willem has been working for DHL Supply Chain for 12 years whereof in Asia for the last 10 years. He has lived in Singapore, India, Sri Lanka, Thailand and recently moved to Vietnam.
- He has worked in various logistic sectors including Spare Part Logistics (rolling out 25 hubs for Dell across the Asian region), Consumer (setting up high bay warehouses for Unilever in Hyderabad, India and Phom Penh, Cambodia), Aid logistics (warehousing & distribution for World Vision after Tsunami in Sri Lanka), Retail (warehousing & distribution for BigC Thailand and Metro Vietnam). He is married and has 3 young boys. If he is not working or enjoying his family, he likes to do sports, read literature, travel and collect antique.
Olivier Billieux, Country Manager, Hellmann Worldwide Logistics
Born in Switzerland where he grew up, Olivier holds a Federal diploma in Business Administration. He moved to Singapore in 1993, in charge of sales for the largest Swiss Logistics company, and spent another 15 years holding various management positions in Shanghai, Thailand, Vietnam (2002-2005) and Hong Kong, where he held the position of Executive Vice-President of their regional Airfreight Division. He joint Hellmann Worldwide Logistics in June 2010 and moved back to Vietnam, and has since lead the conversion of their Representative Office to a newly formed JVC, licensed since June this year. He is seconded by Ms Ha Van Truong, who joint the company in August 2010 with more than 15 years experience with leading logistics companies in Vietnam.
Thorsten Kipp, Director Logistics/SCM, Schenker Vietnam
Thorsten Kipp is the Director Logistics/SCM for Schenker Vietnam. He has accumulated more than 20 years of experience in logistics management positions in Asia and Germany. Thorsten started his career in Germany where he was running a DC for fast moving consumer electronics in Hamburg. In 1998 he joined Schenker Singapore as a GM Logistics in charge of the just established Singapore Logistics Centre, Schenker's flagship operation in Asia-Pacific which handles also VW/Audi's Regional Spare Parts Centre. After 5 years in this role and another 3 years in a regional role for Schenker Asia Pacific he decided to head back to his home country in 2006. In Germany he has then been working as developer of Logistics real estate and as a GM for Yusen Logistics Germany. In 2011 he followed a call from Schenker Vietnam, returning to Schenker and Asia Pacific. He is now in charge of Schenker Vietnam's Logistics business with 300 staff and over 30,000 sqm of warehouse space which he is hopeful to grow by 100% in 2013.
Benoit Brule, National Sales Manager, Geodis Wilson
Based in Hochiminh City since february 2011, Benoit is responsible for Sales and Marketing, Contract Logistics and Industrial Projects for Geodis Wilson Vietnam. Prior to moving to Vietnam, he has been holding various positions within the airfreight, freight forwarding and logistics industries including 3 years in Beijing and 4 years in Shanghai. More recently,Benoit has been leading the developpment of Geodis Wilson Vietnam integrated Logistics Solutions combining and simplifying logistics offers – from freight transportation and logistics services to land distribution, and even direct-to-store delivery with dedicated industry focus on fashion, lifestyle, consumer goods / retail and industrial. Under his direction, Geodis Wilson Vietnam was awarded the Best 3PL Award from Vietnam Supply Chain in 2011. Benoit Brule holds a master dregree in Supply Chain Management from IPAG Business School, Paris . He is married and has two young children.

Mark Millar, M Power Associates, Hong Kong 
Mark Millar leverages 25 years of global business experience to develop and deliver enlightening keynote speeches and to provide independent consulting that helps clients improve the performance of their logistics and supply chain activities. Acknowledged as an industry thought leader, clients have engaged Mark Millar as Speaker or Moderator at more than 200 functions in 17 countries. Mark serves on the advisory board of several leading organisations and his industry contributions have been recognised with a number of accolades.

Eckart Dutz, General Director, RAPI B2B Office Solutions & General Manager, Pacific Partners (VN) - Uncle Bills Discount Stores
Eckart is General Director of Rapi B2B Office Solutions (formerly Cartridge World (since 2006)). He came to Vietnam in 1995 and has worked from 1996 - 2004 for Unilever in Vietnam, Thailand, Netherlands, Germany in various Supply Chain positions. Most recently as Regional Supply Chain Manager for Ice Cream for South East Asia. Next to Rapi, Eckart is also General Manager of Pacific Partners (VN) (since 2004), a Sourcing Company specialized in Fast Moving Consumer Goods (Food and Nonfood). That includes export activities to Markets in the Pacific Islands as well as the import of Nonfood products (Sole agent for UBL China) to Vietnam. Most recently he has launched the first Discount Stores under the "Uncle Bills" Brand in Ho Chi Minh City. Eckart received a PhD in Supply Chain Management from Mannheim University (Germany) and a Diploma in Business Administration as well as a Post Graduate Degree (Lic.rer.pol.) in International Economics. He is Co-Founder of the Vietnam Supply Chain Community and previously on the Boards of Advisors of the Vietnam Supply Chain Council as well as an Advisor to the Sourcing & Purchasing Club Vietnam. Furthermore he is Lecturer for the Executive MBA Programs of the RMIT and the Vietnam National University.

MASTER OF CEREMONY                                                                                      
Barnabas Chiang, Consultant / Trainer, Barnyard Consultancy
Some say he is an Entertainer, what says you? Barnabas manages Barnyard Consultancy & Services focusing on warehousing consultation and soft skills training. Being with Schaefer Systems International, the world no.1 storage solution provider for the last 15 years, he was involved with many warehouses set up & improvement projects. He started his career 25 years ago in sales & marketing and has never looked back. When he was a Business Development Manager responsible for Korea, Taiwan, Brunei & Vietnam, he discovered his passion in training. In 2010, he decided to anchor his training passion in Vietnam.
 Vietnam Supply Chain Congress 2012 is proudly sponsored by: 
Vietnam Supply Chain
Unit 202, 2nd Floor, 49 Bui Dinh Tuy,
Binh Thanh District, Ho Chi Minh City
Vietnam Supply Chain is the leading dynamic independent platform for over 9,000 supply chain professionals in Vietnam to learn, share, and network effectively.