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7- Eleven to invade Vietnam

2015-08-05 15:26:27

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Japanese retail giant Seven & i Holdings Co said Thursday it has decided to open 7-Eleven convenience stores in Vietnam, where convenience store users are expected to increase in line with rapid economic growth.

 

The company said it aims to open Vietnam's first 7-Eleven store in Ho Chi Minh City in the year from April 2017, and expand the number of 7-Eleven stores in the country to 100 in three years and to 1,000 in 10 years.

 

Seven System Vietnam Co, a new firm founded by a Vietnamese restaurant chain, has signed a license agreement with a US subsidiary of Seven & i to run the 7-Eleven chain in Vietnam.

 

Seven-Eleven Japan Co will send four employees to Vietnam to provide the Vietnamese firm with product development and other know-how fostered in Japan.

 

The 7-Eleven convenience store chain has opened more than 38,000 stores outside Japan, including those in five other Southeast Asian countries -- Thailand, Malaysia, the Philippines, Singapore and Indonesia.