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E-commerce decree to rebuild consumer trust
A recent decree on the management of e-commerce aims to create a transparent and healthy environment for transactions through websites. A Vietnam News Agency reporter spoke with Tran Huu Linh, director of the Ministry of Industry and Trade’s E-commerce and Information Technology Agency, about the new measures.
E-commerce fraud has cost consumers hundreds of billions of dong over recent years. How will Decree 52/2013/ND-CP improve the situation?
The internet boom has prompted many enterprises to develop e-commerce business. However, both enterprises and consumers have expressed concern over the legal framework for such activities. So the decree was necessary.
A legal framework is critical for the long-term and sustainable development of e-commerce so the Government can use it as a tool and guide its development.
The decree states that websites selling goods and services must be registered with State management agencies, along with website providers, rating agencies and other relevant services.
What does the decree regulate? The decree regulates the subject, scale, type and operation of e-commerce.
A Government portal will be set up to publicise information of websites and enterprises involved in e-commerce business and to manage them better. Consumers will be able to access the portal to see whether e-commerce enterprises are operating in accordance with the law.
The decree also regulates management of trade data, payments and personal information security.
How will the decree create consumer trust in e-commerce?
When taking part in e-commerce, enterprises must register their websites through www.online.gov.vn. A list of e-commerce websites which comply with or violate laws will be published on the website.
In addition, consumers will be able to warn State agencies about enterprises suspected of violations so timely action can be taken.
How will you improve e-commerce management efficiency?
The ministry will ensure every enterprise, organisation and individual taking part in e-commerce has full information and knowledge of the decree. Also, training of human resources for e-commerce management in separate localities will be improved, along with co-ordination among management agencies at all levels.