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Local products get thumbs up
Vietnamese goods such as Vinamilk dairy products, 333 Beer and Hao Hao instant noodles have been highlighted for their brisk sales in the domestic market.
The latest report from consumer information group Kantar highlighted several Vietnamese products in their rankings of top brands in the health & beauty, home care and beverages and food sectors across the county.
Local products such as Vinamilk, Masan's Chinsu fish sauce, TuongAn cooking oil, Sabeco's 333 Beer and My Hao dish washing and fabric detergent were ranked high.
According to the report, the five most chosen food brands were Vinamilk, Chinsu (Masan), HaoHao instant noodles (VinaAcecook), Dutch Lady (Friesland Campina) and TuongAn cooking oil.
Vinamilk reaches nearly every Vietnamese household (94 per cent of the population), with 57 million individual sales each year.
The top five brands in health and beauty are P/S of Unilever, Kotex of Kimberly Clark, Clear of Unilever, Lifebuoy of Unilever and Colgate of Colgate-Palmolive. All are from multinational firms.
The beverage sector saw Nestle's Nescafe on top, followed by Sting energy drink from Pepsico, Sabeco's 333 Beer, Coca-Cola and URC Viet Nam's C2 ready-to-drink tea.
The Kantar World-panel Brand Footprint Ranking measures the popularity of brands in 32 countries in four continents.