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This event is open for all professionals interested or currently working in Starups in Hanoi, or supply chai professionals in Hanoi, or who are interested in looking for business collaboration for U.S. market through meeting with a delegation of Baylor University (U.S.), Executive Master Program.

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PURCHASING MANAGER - DETMOLD PACKAGING

Involved in carry out, application and maintenance of the company processing system.

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PROCESS DELEGATE SPECIALIST - BOSCH VN

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive and industrial technology, consumer goods as well as building technology. 

McDonald’s iPhone application highlights supply chain transparency

2013-07-12 16:49:57

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Oleksiy Makhmutor, a fisherman who trawls the sub-Antarctic and sells his catch to McDonald’s Corp. (MCD), is joining Filet-O-Fish fans at tables across Australia as the world’s largest restaurant chain introduces diners to the folks who supply its beef, fish and buns.
 
McDonald’s “Track My Macca’s” iPhone application in Australia, where locals refer to the chain as “Macca’s,” lets users scan Big Mac, Filet-O-Fish and Chicken McNuggets boxes to track where the ingredients came from and learn more about the suppliers, such as the fact that Makhmutor has been fishing since he was 13 and loves life on the trawler deck.
 
As portable screens get bigger and networks become faster, advertising is migrating from the desktop to devices on the go. The free McDonald’s app is part of a new generation of mobile marketing that’s more engaging than simple banner ads and pop-ups. They’re attracting eyeballs through apps, interactive billboards, digital window displays and sites such as Facebook and Twitter.