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Mondelez International enters Vietnam market
The world’s second largest coffee company Mondelez – one of the biggest coffee buyers in Vietnam and owner of Jacobs, Carte Noire, and Kenco brands, plans to spend US$200 million to open its first coffee training center in Vietnam to help local coffee growers improve their cultivation methods.
This is part of a sustainable development program ‘Coffee made Happy’ which aims to help one million coffee growers to increase production, quality of coffee beans and trading of coffee by 2020.
The “Coffee Made Happy” centre will provide free training for local farmers explaining how to boost crop yields and coffee bean quality.
Mondelez International has committed at least US$200 million to helping one million coffee farmers and entrepreneurs by 2020.
About 1,500 Vietnamese coffee growers will have a chance to attend free cultivation training designed to increase productivity and quality.
Mondelez International’s Global Coffee President Hubert Weber said the project aims to transform farmers into successful entrepreneurs by working with partners to develop their coffee farming and business skills.
The company is among the Vietnamese market’s largest coffee purchasers. With the newly established centre, the firm is expecting to realise its ambitious sustainable supply target for its Western European distribution network by 2015.