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Saigon Co.op, FairPrice open first hypermarket in Thu Duc

2013-06-04 09:27:58

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The venture between Vietnam’s Saigon Co.op and Singaporean retailer NTUC FairPrice last Friday opened the first hypermarket Co.opXtra Plus which is located on National Highway 1A in HCMC’s Thu Duc District.

Co.opXtra Plus Thu Duc, which requires an estimated cost of some VND200 billion and occupies 15,000 square meters on a total area of 2.1 hectares, features some 50,000 items.

Besides essential items such as foodstuff, cosmetics and textile, the mega-supermarket also sells electronic products, computers, sport equipment, stationery items and vehicles. The hypermarket is expected to meet diversified demand from both individuals and entities like companies, factories, schools, restaurants and hotels. Corporate customers will be subject to special sale policies offered by the shopping facility.

Besides the mega-supermarket, the venture Saigon Co.op-FairPrice also plans to open the hypermarket Co.opXtra targeting end-users. This is the model to be jointly developed by Saigon Co.op and NTUC Fair Price, two leading retail enterprises in Vietnam and Singapore.

According to the venture, incentives for loyal customers deployed at Co.opMart and Co.op Food are also offered at Co.opXtra and Co.opXtra Plus, while promotional programs at Co.opMart and Co.op Food also apply periodically at the new facilities.

Nguyen Ngoc Hoa, chairman of Saigon Co.op, said he expected the venture to open one to two hypermarkets bearing this brand in big cities annually.

To mark its inauguration, Co.opXtra Plus launches five big promotional programs, with discounts of up to 50% on thousands of products there.