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SOURCING / BUSINESS DEVELOPMENT MANAGER - FERGUSON GLOBAL

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Vietnam Tops Southeast Asia In Beer Consumption

2013-06-07 13:20:26

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Vietnamese people spend around USD3 billion on beer annually, topping Southeast Asia and standing third in Asia just behind China and Japan.

According to a Eurowatch market survey agency, Vietnamese people drink around nearly three billion litres of beer in 2012. A Vietnamese person drinks 32 litres of beer on average per year.

Vietnamese people’s increasing beer demand has led to the higher import of beer from European and American countries. Foreign beer brands have become more familiar with Vietnamese consumers although their prices are from two to three times higher than domestically-produced varieties.

Do Manh Cuong from Eresson Beer Restaurant said, “Customer numbers to the restaurant have been on a sharp rise on these summer days with more than 1,000 litres of beer sold weekly on average.”

The beer business industry has offered jobs for the national economy and also helps to boost the development of other related areas such as food business, however, Vietnamese habits spending drinking beer, particularly at noon during the working week, has raised concerns about the possibility affecting their working efficiency.

Bars in Hanoi making big money

Many bars in Hanoi are earning tens of millions of VND per day thanks to the hot weather.

Mr. Ha, a staff member who keeps cars and motorbikes at a beer hall on To Hieu Street, Cau Giay District, said over recent days, his pub, which can hold 300 people, was full of after work customers. This may bring big profits to the owner, but the staff members are having to work very hard.

Two restaurants on Hoang Quoc Viet Street, are serving around 2,500 customers per day. A staff member at the Hai Xom Restaurant said the outlet was earning at least VND50 million (USD2,380) a day from selling beer per day.