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SENIOR ADVISORY CONSULTANT - CEL

CEL is a unique firm specialized in Supply Chain Management providing consultancy, technology and training solutions in the field of Demand Management, Supply Chain, and Logistics in emerging markets. Agility, efficiency, and scalability being critical conditions for success in fast-growing economies, we have tailored our approach around the dynamics and constraints specific to the emerging environment. We offer insights, perspectives, solutions, and deliver financial results to our clients in Asia, South America, Africa, and Oceania. For this, we develop new generation business solutions integrating the latest technologies including Big Data, Machine Learning, Modeling and Simulation.

 
SUPPLY CHAIN CONSULTANT - CEL

CEL is a unique firm specialized in Supply Chain Management providing consultancy, technology and training solutions in the field of Demand Management, Supply Chain, and Logistics in emerging markets. Agility, efficiency, and scalability being critical conditions for success in fast-growing economies, we have tailored our approach around the dynamics and constraints specific to the emerging environment. We offer insights, perspectives, solutions, and deliver financial results to our clients in Asia, South America, Africa, and Oceania. For this, we develop new generation business solutions integrating the latest technologies including Big Data, Machine Learning, Modeling and Simulation.

 

SUPPLY CHAIN SOLUTION ASSISTANT MANAGER - YUSEN LOGISTICS

We, YUSEN LOGISTICS (VIETNAM) CO., LTD was established in 2003 with 19 offices in Vietnam.
With the core supply chain elements, such as International Freight Forwarding (by air or ocean), Contract Logistics - Warehousing, and Transportation (such as trucking), Yusen Logistics (Vietnam) Co., Ltd can offer complete supply chain solutions utilizing high quality infrastructure, modern warehouse facilities, and proven IT systems to meet and exceed the expectations of our customers.

 

HOMEPAGE   >>   Share  >>   Publications

Is luxury e-commerce nearing its tipping point?

2015-10-19 09:13:32

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Ramp-up. Luxury players investigate selling online either through partners with full-price, off-price, or events platforms or through their own e-shop. At this point, they tend to only offer a reduced product range and not advertise it much.
 
Scale-up. Once they begin to have sizeable revenue coming from e-commerce—around 6 to 7 percent of total sales—luxury players reach a tipping point where they quickly scale their e-commerce operations and launch full e-shops. Many in the industry are now in this phase: they feature the majority of their products online, and they have upgraded their websites while increasing online and offline visibility. E-commerce now becomes a top management priority because of the significant investments required in IT, customer support, and the supply chain (for example, warehousing) and because it will in turn drive online sales toward 18 to 20 percent of total revenue in the next five years.
 
Plateau. After passing the 20-percent threshold, growth of online sales tends to decelerate as a brand’s e-commerce operations reach maturity.
 
Taking into account the sector’s experience and our extensive knowledge of other industries that are more mature in their digital development, such as mass fashion and consumer electronics, we forecast that the global luxury e-commerce market will follow a trajectory similar to individual brands. We expect luxury’s share of online sales to double from 6 to 12 percent by 2020. By 2025, we expect the online share of total luxury sales to be 18 percent, worth about €70 billion annually, making e-commerce the world’s third largest luxury market, after China and the United States.

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